Port Brewing Company in San Marcos California has a “Lost Abbey” beers collection, which the distributor calls "inspired beers for saints and sinners alike." Each beer sports a label that aims to tell a story about the struggle between good and evil.
And, on the back of the bottle we find this text:
Whether you're a wonder healer, a caller of spirits or a lover of black magic, they will find you. And on that day, they will boil your blood, singe your skin and make a point to burn your soul to the ground. From that lonely stake, you'll be left to contemplate your life of spell casting, obscure texts and a world operated between the shadows of night and day.
Convicted of a dark art, the crowd will gather to watch as they raze your earthen existence. An intolerable pain is the cross you'll bear that day as you are removed from this righteous world. No one will summon the courage to save you in fear of their life. It sucks. But such is the life of a witch.
In honor of your fleeting existence, we brewed Witch's Wit. A light and refreshing wheat beer, it's exactly the sort of thing you might expect to find being passed around the center of town on witch burning day. Say hello to the Prince of Darkness for us."
It was all in good fun and they had no complaints until they targeted witches. Then all hell broke loose (so to speak) from Wiccans and women libbers alike. For example; Cynthia Eller, associate professor of women's studies and religious studies at Montclair State University in New Jersey, was very offended and said “When you put a picture of this on a beer bottle, you're perpetuating misogyny."
Here’s her video:
Personally, I feel that Port Brewing was just doing marketing to sell some beers and that they never had any intentions for people to actually start burning witches, but who knows? After all, I drink beer because the commercials tell me that if I swig their brew then I’ll pick up some hot babes (probably when I’m in the alley puking my guts out).
Personally, I feel that Port Brewing was just doing marketing to sell some beers and that they never had any intentions for people to actually start burning witches, but who knows? After all, I drink beer because the commercials tell me that if I swig their brew then I’ll pick up some hot babes (probably when I’m in the alley puking my guts out).
And that starts to make me wonder, was it beer that made me sick, or a spell cast by a Wiccan?
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